Ali Yari is a prominent and influential figure in international event planning, with years of experience in the entertainment industry and large-scale event execution.
About Me
He has collaborated with renowned international DJs and has designed and executed countless high-energy, luxury electronic parties across Malaysia, Georgia, Turkey, and currently the UAE.
Most recently, Ali marked a milestone in his career as the lead planner of the biggest Persian rap concert outside Iran, held in Dubai, in collaboration with the international SOHO team — where he plays a key role.
With a global vision, creative mindset, and a vast network of artists, DJs, and influencers, Ali Yari has redefined event standards across the Middle East.
Sahoo Garden is more than just a venue — it’s a symbol of lifestyle, music, experience, and grandeur, all shaped by Ali Yari’s signature touch.

Your music can change nights — and lives. Let’s make it happen





The Team
Joanna Fitzgerald
Creative DirectorBringing art to life through unforgettable festival experiences.
Fernando Johnson
FunderCreating spaces where music and community thrive.
Thomas Harrop
Public RelationConnecting Poize Fest with fans around the world.
Maria Avendano
Head OrganizerMaking every Poize Fest detail come together seamlessly.
Fernando Johnson
FunderFueling the vision of Poize Fest from day one.
Thomas Harrop
Public RelationBuilding bridges between Poize Fest and its audience.
Joanna Fitzgerald
Creative DirectorCrafting the visual soul of Poize Fest.